E-commerce

What is E-commerce ?

E-commerce is the exchange of products and services online. Following technological developments, the internet has become the place of confrontation between sellers and buyers, that is to say between offers and requests. Then the market is expanding, and going to digital step. By taking advantage of improved means of payment, delivery, communication... e-commerce takes its place in the global economic world. E-commerce has experienced extraordinary and rapid growth and will continue to grab more market share.

Business and E-Commerce:

E-business and ecommerce are not the same.

Business: The use of the Internet andonline technologies to create operational efficiencies, thus increasing the value for the customer. E-commerce: The subset of e-business that involves the marketing, selling, and buying of goods and services online.

Types of E-Commerce: 

1-   Business-to-consumer ''B2C'': Retail sales among businesses and individual consumers.

2-   Business-to-business ''B2B'': Focus on selling to other businesses or organizations, is the largest form of ecommerce.

3-   Consumer-to-consumer ''C2C'': Where consumers sell products and personal services to each other.

4-   Business-to-government ''B2G'': The Internet is used for procurement, filing taxes, licensing procedures, business registrations, and other government-related operations.

5-   Consumer-to-business ''C2B'': E-commerce is between private individuals who use the Internet to sell products or services to organizations and individuals who seek sellers to bid on products or services.

6-   Mobile commerce ''m-commerce'': The purchase of goods and services through wireless technology, such as cell phones and handheld devices..

7-   Peer-to-peer ''P2P'': Internet users share files and computer resources directly without having to go through a central web server.

2 - CREATING AN E-COMMERCE WEB SITE:

The opportunities of the online marketplace shows no signs of slowing, so now may be the perfect time to start selling on the web. There are more options for creating an e-commerce site than ever before. You can work with an e-commerce platform provider to set up an online store, or you may want to let web professionals handle the design and development of your store from start to finish.

A- The Planning Stage

Before you jump to building your store, you must know what you will sell. At the least, answer these three basic questions before proceeding:

• What kind of products do you want to offer?

• Are there any competitors in your niche?

• How would you like your website interface to look?

This is the planning stage of your business. You need to carefully consider your goals and how you see your company. It also helps to start building your brand before you even start developing your site.

=This phase in brief: Write A Business Plan

B- Choosing Your Web Design Tools:

After you have your business plan in place, it’s time to start creating your e-commerce web site. selecting the tools you want to use to design and code your site.

C- Domain Name and Hosting:

If you already have the name of your shop, it is time to start setting it up. The first thing to do is to register for a domain name.

After getting the domain name, you need to find a good hosting company.

D- Picking a Payment Solution:

After deciding where you’ll set up shop on the web, the next step is choosing a method to accept payments on your site.

E- Add Content and Products:

you are ready to start selling online. You now have to add your content and products. From this point onwards, you will need to perform some maintenance and tweak your website design to match the needs of your customers.

F- Shipping and Fulfillment:

Like a physical retail store, you need to maximize the visitors at your store. However, You have to pack and ship the products to your customers, often across state and national boundaries.

(shipping comes with its challenges, including taxes, dealing with returned goods or reverse logistics in general...)

G- Marketing your E-Commerce Store:

With most e-commerce websites carrying the same products as their competitors, how can you make your store be found by prospects that are ready to buy?

One of the biggest challenges you may face as an e-commerce store owner is generating traffic that converts on your store. In this section, we will go through how to drive traffic, generate targeted leads and improve your sales.

Before we look at marketing your site, you need to get design right.

H- Generate Leads to Your E-commerce Store:

There are many ways through which you can generate qualified leads to your online store:

·       Search Engine Optimization

·       Content Marketing

·       Social Media Marketing

·       Paid Advertising

DropShipping: sale without stock:

is an excellent way to start an ecommerce business without needing to worry about inventory or shipping.

A-Where we will be work:

First market is a gigantic marketplace with a wide selection of products you can sell in your store, because most of the First market sellers are overseas manufacturers, their prices are very competitive.

Most sellers on First market understand that a large number of their customers are resellers and are much more interested in dropshipping.

There are many platforms which we able to work very easy.

Many sellers have great product photos that you can use on your website, as well as detailed product descriptions to help you describe the product in your store.

Good marketing and reaching customers first can be a competitive advantage. You can also add more value to your customers by building a brand, creating content and providing awesome customer service.

B-        Setting up your store

Now that we understand how platforms can work as a dropshipper, and how you will position your store, let’s first get your store set up before placing your first order.

C-                   Selecting your niche and products:

Answer these three basic questions before proceeding:

• What kind of products do you want to offer?

• Are there any competitors in your niche?

The first part of setting up your store is deciding on your target market. If you don’t know where to start, start with the product categories in your supplies has and begin deciding what interests you the most or what you’d feel the most comfortable selling.

D-                   How to manage your e-commerce:

What do you do once you get your first order?

When you receive an order, purchase the item on store of your supply and enter your customer’s name and shipping address, he handles the rest.

E-          What about refunds and returns?

Many suppliers don’t offer returns. This means you’ll have to handle returns and refunds in one of a few ways. When there’s an issue with an order a customer placed on your store, it’s usually because the order never arrives or your customer is not happy with their purchase.

For the first case, an order never arriving should be brought up with the platform supplier. In this situation, contact the supplier to resolve the issue or use platform Buyer Protection.

If your customer is simply not happy with the product, I suggest providing a refund. If the product is damaged, ask your customer to take photos and send those photos to the platform seller and go from there.


By: Abdellatif MOUSSA