Digital Marketing

Digital marketing

Digital marketing is critical to business success in the modern era of engagement marketing. The promotion of brands, products and services online and via mobile applications is rapidly becoming a big issue. So, as a distributor, you have to get on board.

Creating a digital marketing strategy for the first time is often overwhelming, and very complex, but is important today, for move to the level of modern commerce.

There are four rules to consider when it comes to developing business relationships digitally :

a)  Access: make your business accessible to customers and prospects anywhere and everywhere

b)  Collaborate: motivate your customers to actively contribute to your bottom-line

c)   Engage: position your business as the ultimate source for quality, meaningful advice and content

d)  communicate: become a part of the conversation with your customers

Everyone's goal is retain existing customers, then look for new at the same time. in this context to develop your digital marketing strategy there are five steps :

1 - Evaluate and plan set goals and objectives :

The first thing you need to do is think about what you really want to accomplish. Your end point will change the steps you take, the platforms you choose, and the type of content you create.

For example: the development of your mailing list? Improve your social media subscribers? Increase traffic on your site? Generate more leads for your business? ...

The best way to stay on your goals is to set goals that go beyond your goal. For example, a strong goal would be to increase site traffic by 50% in 2 months.

2- Connect - Know Your Online Market and audience search:

Once you know your position in the market, the next step is to answer questions around your audience and their digital habits.

• Where do they hangout online?

• What are their preferred channels of communica tion?

• Where do they l ook for solutions to problems online?

• What are their preferred social pla tforms?

• Do they actively use mobile te chnology to engage with businesses?

• Do they have access to high speed Internet?

• Can they get 4 G internet on their smar tphones?

• How do your customers like to view online content; read, watch, listen?

About Audience search think that you know what you want to have, it's time to start understanding the people who will help you get there, your customers.

Do you have a good idea of ​​who your audience is, but it's important to spend time understanding where your audience is online and how you can reach them most effectively.

Respect demographic information such as age, income, sex and family life. But also keep in mind the psychographic data as this will help you paint a vivid picture of your client. Psychographic measures include hobbies, interests, desires and dreams, personal preferences and values.

Beyond determining who your ideal client is and painting a vivid image, you want to determine where they are online. For example, do they use Facebook or are they mainly Pinterest users? Do they read blogs, or are they podcasts their preferred form of content consumption?

Understanding who your audience is and where they are distributing is crucial in developing a successful digital marketing strategy.

3- Choosing the right platforms, then Finding competitors :

With a wide range of digital tools available, your business is spoilt for options. However, to get the best results, it’s imperative that you only use those tools that save you time, save you money, and that help you to connect with your customers. As a rule of thumb only use those tools that offer the best possible potential for reaching your ideal audience. Here are just a few of digital platforms to consider:

* Determine the percentage of channel following users who have actually acquired a customer using this specific channel.

knowing that before entering a market, it is necessary to finding competitors, this is why It is important to understand the existing online landscape in terms of competitiveness. knowing what your competitors are doing will help you see where you should focus your energy and what can be avoided.

This will also help you find various keywords for which you can rank, propose new blog topics, and even discover alternative publishing strategies that you may have overlooked.
Because in the end, all that differentiates a successful company, and another non-performing, is creativity, and everything else can be copied.

4- Construire la marque pour booster l'image de l'entreprise, than Creating Marketing Guarantee :

To optimize your digital strategy, there must be a consistent message
through a variety of channels, you must develop a reliable brand message. this will make your customers know how and when to connect with your business.
This operation, which has advantages in (LT), contributes to the creation of trust, that is to say sustainability in the market.

With deep knowledge of your market and your customers, and your goals, it's time to start creating marketing materials to handle your digital marketing machine.

That's to say the content. Having a content sustainability will help fuel your SEO efforts, giving you benefits to share and talk on social media, and give you a way to offer added value to your visitors. Because customers always looking for something more.

After-sales service and marketing guarantees walking parallel loyalty, but that comes only after a big work on image, quality and innovation.

5: measure and evaluate - make your success on-autopilot :

It's the work finish this is why we have to be more precise at our choice before the decisions, because the work becomes an automatic system

Measure and evaluate :

- Setting up an online dashboard can be a great

- way to pull all your digital stats into one place.

- Giving you a one-stop-shop to measure and evaluate all digital activity from a overview

- Perspective. luckily there are a couple of online

- dash boarding tools that make this a quick and

- simple job, by tying into all the main online

By: Abdellatif MOUSSA