Marketing Plan

Why Marketing plan ?

Today, the world economic took a new way, which the entrepreneurships are improving by benefit the technological development, and the sustainable development of digital marketing.

Without a strategy, the organization is like a ship without a rudder, going around in circles.

A strategy: The path by which a firm seeks to provide its customers with value, given the competitive environment and within the constraints of the resources available to the firm.

Strategic Planning à Strategic Management à Strategic thought.

We have argued that all businesses have strategies, whether they are explicitly articulated or not. Knowing that the ability to formulate and implement an effective strategy has a major influence. Any business with employees should have an articulated strategy that can be conveyed to them so that they might better assist in implementing it.

Find all basic information and additional information to ensure good beginning, are currently possible. But a marketing plan is not just for starting a new business, also it is important choice for companies and entrepreneurs to make best evaluation and correction of their activity.

This is why we advice as WTO to take in consideration the forecasts as a feature in our business. 2018 Public Forum theme to be “Trade 2030” it's a strong index aimed at the business world, the public forum will focus on how technology is changing the way we trade. In light of these technological developments, it will assess how trade can continue to contribute to job creation, growth and sustainable development.

A good marketing plan can help you reach your target audience, boost your customer base, and ultimately, increase your bottom line. It's often required when seeking funding and helps you set clear, realistic and measurable objectives for your business.

Create your Business plan:

An intelligent plan is the first step to success. The man who plans knows where he is going, knows what progress he is making and has a pretty good idea of when he will arrive. Planning is the open road to your destination. If you don’t know where you're going, how can you expect to get there?

A marketing plan must be seen as a tool which helps, to start your business and make good penetration of market. and forces you to take a structured approach to marketing and selling your products or services in the cheapest and best way possible, and more optimize your business.

Your marketing plan should serve as a beacon while navigating the waters of customer acquisition and retention. If you don't implement a clear plan of action, you run the risk of straying away from your intended goal. Writing an intricate marketing plan can be tough, especially if you don't have experience in this area. Whether you're looking to implement a plan for your company or simply need it to secure investment funding.

Clearly specifying your strategy should be seen as an end in itself. Requiring a company to specify its strategy forces that company to think about its core issues, such as the following:

• Who are your customers?

• How are you going to provide value to those customers?

• Who are your current and future competitors?

• What are your resources?

• How are you going to use these resources?

    A.  Market

    Before talking about writing a formal business plan, someone interested in starting a business might want to think about doing some personal planning before drafting the business plan. Some of the questions that he or she might want to answer before drafting a full business plan are as follows:

-       What should be in your project or why am I going into this business?

-       What skills and resources do I possess that will help make the business a success?

-       What passion do I bring to this business?

-       Description of features

-       Exactly how hard do I intend to work? How many hours per week?

-       What is my risk tolerance?

-       What impact will the business have on my family life?

-       Description of benefits

-       What do I really wish from this business?

-       Customer profile

-       What other employees might I need?

-       Competitive advantage

-       What are you selling?

-       Why should people care at your product or service?

    Having addressed these questions, one will be in a much better position to craft a formal business plan. 

    Building a solid business plan requires knowing the economic, market, and competitive environments. Such knowledge transcends and is based on data and evidence. Fortunately, much of the required information is available through library resources, Internet sources, and government agencies and, for a fee, from commercial sources.

B.  Forecasting for the Plan is necessary:

Any business plan is a future-oriented document. Business plans are required to look between three and five years into the future. To produce them and accurately forecast sales, you will need estimates of expenses and other items, such as the required number of employees, interest rates, and general economic conditions.

There are many different techniques and tools that can be used to forecast these items. The type of techniques used will be influenced by many elements.

The financial statements section of the business plan should be broken down into five key subsections:

-        Preparation of the financing plan

-        Selection of funding

-        Define the cache flow

-        Set recovery time

-        Determination of pre-cash flow

Before proceeding with these sections, we discuss the assumptions used to build these sections. The opening section of the financial statements section

should also include, in summary format, projections of sales, the sales growth rate, key expenses and their growth rates, net income across the forecasting horizon, and assets and liabilities.

= Building your first business plan may seem extremely formidable.

C.  Plan evaluation/correction:

Developing Scenarios is very important because, business plans are analyses of the future; they can err on the side of either optimistic projections or conservative projections. From the standpoint of the potential investor, it is always better to err on the side of conservatism. Regardlessof either bias, business plans are generally built on the basis of expected futures and past experience. Unfortunately, the future does not always emerge in a clearly. That is why we should be focus in three elements in parallel of our work:

-       - A report between achievement / goals

-       - Development and probable innovation: (technological evolution, environment ...) ensure commitment to sustainable development

    - Tracing a management platform

By: Abdellatif MOUSSA